A year ago we analyzed 1 million Internet search results. And we discovered that links impacted rankings more than every other factor: Variety of referring domains. Actually, Google has recently come out and said that backlinks are one of their best three ranking signals. So it’s clear that links still form the foundation of Google’s algorithm. Now you ask:
Why are links still very important?
To understand that, you’ll need to hop within your Delorean and get back to the pre-Google events of the net. In the day, search engines like google like Yahoo! and Alta Vista (remember them?) were the dominant players. And they also ranked their search engine rankings 100% based on the content on the webpage.
Their now-famous PageRank Algorithm changed the video game. As opposed to simply analyzing the content of the page, Google looked at the amount of people connected to that page. And they also were right. Nearly two decades later, links are STILL the best way to determine the standard of a webpage. That’s why backlinks remain Google’s go-to ranking signal.
Nevertheless, thanks to updates like Google Penguin, Google now concentrates on link quality (not simply link quantity). You might be wondering: What exactly is a high-quality link, exactly? And just how do i build them? That’s what I’m going to cover in most of this guide.
Link building in 2018 is the procedure of earning links on other websites. Earned natural links directly increase the trustworthiness of a web site and where it ranks in the search engines, along with other search engine listings. Self-made links are risky and are available together the potential risk of penalisation from the Google webspam team.
Link-building can be a very risky strategy in 2018, and something that I would avoid until you have (at the very least) first dealt with the inevitable quality issues on your own website. In case your business or website content is not rvkzci organic links or social shares you could have a big problem on your own hands, and unnatural links is not going to enable you to over time.
It is essential to understand that in 2018, Google “discards” and “discounts” plenty of links to your site, specially the low-quality links it identifies, plus it requires a lot longer to view the results of some types of link building services. Links still matter in many situations but Google is looking to demote sites which have no E-A-T (Expertise, Authoritativeness, Trustworthiness) and a big part of E-A-T is to get mentions and links on authoritative sites.
Google still rewards high-quality links, actively aims to ignore lower-quality links and will still penalise real-time spamming activity using manual actions. Before I ‘built links’ to a site I would look into the site for quality issues first and improve website content. It’s easier, cheaper and an investment in a pro-active activity that Google isn’t actively devaluing.
You can use tools like SEMRush (specifically the SEMRush Audit Tool), SiteBulb Crawler, DeepCrawl, Screaming Frog or SEO Powersuite Website Auditor to check for common SEO challenges. In case you are not technically minded, we are able to optimise your web site included in our fixed price SEO service or ad-hoc SEO audit service.